Every login, effortless. Every session, protected.
Your customers expect one-tap sign-up, instant login, and zero fraud. SecureAuth delivers all three, with passwordless authentication, invisible risk scoring on every action, and smart verification only when it matters.
- One-tap passwordless login
- Invisible fraud prevention
- 80% faster authentication
Three assumptions holding you back.
Most identity strategies are built on outdated assumptions. Here's what leading consumer brands have learned.
Reality: 80% of Breaches Start with Stolen Credentials
Passwords aren't just insecure, they're expensive. Every reset costs $70 on average. Eliminating passwords cuts support costs by 60-90% while eliminating the entire class of credential-based attacks.
Reality: 60% of ATO Happens Post-Login
Traditional MFA verifies once and trusts the session. But attackers exploit stolen sessions, hijacked cookies, and SIM swaps, all after the user passed MFA. Continuous evaluation catches 94% of what checkpoint models miss.
Reality: Identity Is Your #1 Growth Lever
Organizations that treat identity as customer experience infrastructure see 3x higher registration-to-conversion rates. Every friction point in your sign-up flow costs real revenue.
Reality: Risk-Based Auth Reduces Friction AND Fraud
Adaptive risk scoring means legitimate users breeze through with zero challenges, while suspicious sessions get stepped up automatically. You don't have to choose between experience and security.
The Abandoned Registration
Your sign-up form has six fields and a CAPTCHA. You're losing 60% of potential customers before they even see your product. Your competitor just launched one-tap sign-up.
With SecureAuth: One-tap social login + passkey, 3-second registration
The 3 AM Credential Stuffing Attack
A credential dump hits the dark web at midnight. By morning, bots have tested millions of stolen passwords against your login. Your MFA triggers for every user, crashing your support queue.
With SecureAuth: Passwordless eliminates the vector entirely
The Hijacked Checkout
A customer's session was hijacked 20 minutes after login. Traditional MFA verified them at the door, but nobody's watching when a $2,400 payment is authorized from a new device in a new city.
With SecureAuth: Risk score spikes, biometric step-up triggered in real-time
What changes when identity works.
Measurable results from customer deployments, not just compliance checkboxes.
80% Faster Authentication
Passwordless login reduces authentication time from an average of 15 seconds to under 3, driving higher conversion without compromising security.
80% faster loginsCatch ATO That Others Miss
Continuous session evaluation catches 94% of account takeover attempts that checkpoint models miss, because 60% of ATO damage happens post-login.
94% more ATO caught3x Higher Registration Conversion
Frictionless registration with one-tap sign-up and progressive profiling turns identity from a gate into a growth engine. No forms, no CAPTCHAs, no drop-off.
3x conversion liftSlash Support Costs 60-90%
Eliminating passwords removes the #1 category of helpdesk tickets. Self-service credential management handles the rest automatically.
60-90% fewer ticketsDeploy Wherever Compliance Demands
Cloud, private cloud, hybrid, or on-premises, same features everywhere. Data residency controls meet the strictest regulatory requirements.
Any environmentBudget with Confidence
Annualized pricing with usage credits absorbs seasonal spikes. No per-MAU surprises as your consumer base scales to millions.
Predictable costsFrom first click to loyal customer.
Adaptive, context-aware identity at every stage, not just the login event.
Get Customers In the Door Without a Form That Scares Them Away
One-tap social login · Passkey enrollment · Progressive profiling
Your competitors lose 60% of potential customers at registration. SecureAuth flips registration from a gate into a welcome mat: one-tap social login, instant passkey enrollment, and progressive profiling that collects what you need over time, not all at once.
- Social login via Google, Apple, Facebook, custom OIDC/SAML with automatic account linking
- FIDO2/WebAuthn passkey enrollment stored in device secure enclaves
- Bot detection using 40+ signals: device fingerprinting, behavioral analysis, headless browser detection
- Progressive profiling collects data over time instead of front-loading forms
No Passwords. No Friction. No Compromise.
Passkey-first · Adaptive risk engine · Zero-friction for trusted users
Passwords are the #1 attack vector for consumer accounts, and the #1 reason customers abandon login. Passkey-first authentication is faster, phishing-proof, and invisible to the user. The risk engine evaluates device, location, and behavior on every login.
- FIDO2/WebAuthn passkey-first login eliminates phishing and credential stuffing
- Adaptive risk engine evaluates 100+ signals in sub-100ms per login
- Risk-based signals outperform static MFA by 97% in threat detection
- Supports magic links, OTPs, and biometric fallback for progressive enrollment
Security That Doesn't Clock Out After Login
Continuous verification powered by Assurance Authority
Most identity platforms verify the user at the door, then trust the session until it expires. SecureAuth keeps scoring risk on every action. When a customer makes a high-value payment from a new device, the system catches it and asks for biometric confirmation, with transaction details right on screen.
- Rich Authorization Requests (RAR) bind consent to specific transactions
- Composite risk score recalculated per-action using 100+ signals
- Action-level step-up for payments, transfers, profile changes
- Real-time ATO prevention detects session hijacking in progress
Give Customers Control and They Will Stay
Self-service · Privacy workflows · Consent management
Every support ticket for a password reset or locked account is a moment your customer considers leaving. SecureAuth puts consumers in charge of their own identity: self-service profile management, credential recovery, identity linking, and full visibility into their data.
- Self-service profile management with progressive enrichment and multi-identity linking
- Granular consent collection with audit-ready consent ledger
- GDPR/CCPA/LGPD data subject request workflows: export, deletion, right-to-be-forgotten
- Credential recovery with account linking to prevent lockout and abandonment
Since migrating to SecureAuth, we've seen login friction drop by 80% while blocking 3x more fraudulent sessions than our previous provider. The continuous verification is a game-changer, we finally have visibility into what happens after login.VP of Product, Enterprise Customer
Continuous verification: not just at login.
Post-login assurance powered by Assurance Authority
Assurance Authority recalculates a composite risk score on every consumer action by combining session risk signals. When the score crosses a configurable threshold, the platform enforces step-up authentication inline, no redirect, no session drop. Transaction-scoped consent via Rich Authorization Requests binds verification to specific payments and actions.
- 100+ real-time signals — keystroke dynamics, mouse entropy, device fingerprint drift, geo-velocity, session anomalies
- Configurable risk thresholds — define sensitivity levels per action type and user segment
- Action-level step-up — payments, profile changes, and data exports require re-verification regardless of session score
- Invisible to good users — legitimate users experience zero additional friction; only anomalous behavior triggers challenges
- Transaction-scoped consent (RAR) — consent is bound to specific amount, recipient, and resource, not a generic permission
Why SecureAuth for consumer identity.
Built for enterprise-grade B2C, not retrofitted from developer auth.
| Capability | SecureAuth | Auth0 / Okta CIC | AWS Cognito |
|---|---|---|---|
| Post-login risk scoring | Continuous, every action | Login-time only | Login-time only |
| Behavioral biometrics | Native, real-time | Third-party add-on | — |
| Transaction-scoped consent (RAR) | Built-in | — | — |
| Action-level step-up | Per-action policies | Limited (Actions) | Manual |
| Passwordless / Passkey-first | ✓ | ✓ | Partial |
| Social login & account linking | ✓ | ✓ | ✓ |
| Deployment flexibility | Cloud, hybrid, on-prem | Cloud only | AWS only |
| Pricing model | Predictable, annualized | Per-MAU, variable | Per-MAU + add-ons |
| Time to go live | 2-4 weeks | 1-4 weeks | 4-12 weeks |
Post-login risk scoring
Behavioral biometrics
Transaction-scoped consent (RAR)
Action-level step-up
Passwordless / Passkey-first
Social login & account linking
Deployment flexibility
Pricing model
Time to go live
Use cases & industries.
See how leading consumer brands deploy adaptive identity at scale.
E-Commerce & Retail
One-tap checkout with frictionless registration, passwordless returning login, and continuous fraud detection on every transaction, so conversion stays high and chargebacks stay low.
Financial Services & Fintech
Transaction-scoped consent via RAR, continuous session monitoring, and deployment flexibility to meet the strictest data residency and compliance requirements.
Media & Streaming
Social login with account linking, credential sharing detection, and adaptive auth that never interrupts content consumption, while preventing account sharing at scale.
Healthcare & Wellness
HIPAA-compliant patient identity with biometric authentication, granular consent management, and automated data subject request workflows for privacy compliance.
Common questions.
Quick answers about CIAM for consumer-facing applications.
Adaptive consumer identity, out of the box.
Skip the months of custom identity plumbing. Ship passwordless authentication with continuous fraud prevention, ready to go.
Prefer to read first? Take the Post-Login Gap Audit